Privacy Policy

Effective Date: June 13, 2026

This Privacy Policy explains how Saratoga Smiles Dentistry (“we,” “us,” or “our”)
collects, uses, and protects information about visitors to saratogasmiles.com and
people who contact us through our website, advertisements, forms, phone calls,
text messages, or office.

This is a general-purpose website privacy policy. It is not our HIPAA Notice of
Privacy Practices. Our HIPAA Notice of Privacy Practices governs how we use and
disclose protected health information as a healthcare provider. You will receive
that separate notice at your first visit, and you may request a copy at any time
by contacting our office.

What We Collect

We may collect the following information:

Information you provide directly

This may include your name, phone number, email address, appointment request
details, consultation request details, and any information you provide when you
fill out a contact form, consultation form, Meta lead form, advertising form, or
communicate with our office by phone, email, or text message.

Information collected automatically

This may include your IP address, browser type, device type, pages visited,
referring URL, and similar technical data collected through cookies, analytics
tools, and advertising technologies such as Google Analytics and the Meta Pixel.

Information from advertising platforms

When you interact with our ads on Facebook, Instagram, Google, or similar
platforms, those platforms may provide limited information about your interaction,
such as whether you clicked an ad, visited a page, or submitted a form.

How We Use Information

We may use the information we collect to:

• Respond to your inquiries
• Schedule appointments
• Send appointment confirmations, reminders, scheduling messages, and consultation-related information
• Communicate with you by phone, email, or text message when appropriate
• Improve our website, forms, content, and patient experience
• Understand which website content and advertisements are most useful to visitors
• Measure advertising performance
• Comply with legal, regulatory, and administrative obligations

Text Messaging and SMS Consent

Saratoga Smiles Dentistry may send text messages to individuals who provide a
mobile phone number and explicitly opt in to receive text messages from us.

Text messages may include appointment confirmations, appointment reminders,
scheduling updates, consultation reminders, responses to inquiries, and other
practice-related communications.

By providing your mobile phone number and opting in to receive text messages
from Saratoga Smiles Dentistry, you agree that we may send text messages to the
number provided. Message frequency varies based on your interaction with our
office. Message and data rates may apply.

You may opt out of text messages at any time by replying STOP
to any text message from us. You may request help by replying
HELP or by contacting us directly at
(518) 584-5060.

Consent to receive text messages is not required as a condition of treatment or
purchase.

No Sharing of Mobile Information or SMS Consent

Mobile information and SMS consent are not shared with third parties or
affiliates for marketing or promotional purposes.

We do not sell, rent, release, trade, transfer, or otherwise share mobile phone
numbers or SMS consent with third parties or affiliates for their own marketing
or promotional purposes.

The mobile phone number and SMS consent you provide are used only to operate
Saratoga Smiles Dentistry’s own text messaging program. This may include
appointment scheduling, appointment reminders, responses to inquiries,
consultation-related messages, and related practice communications.

We may use service providers, including Twilio, Inc., to help deliver text
messages. These service providers may process mobile information only as needed
to provide messaging services on behalf of Saratoga Smiles Dentistry. They are
not permitted to use mobile information or SMS consent for their own marketing
or promotional purposes.

Cookies, Analytics, and Advertising Tools

We use cookies, analytics tools, and advertising technologies to understand
website activity and measure advertising performance.

These tools may include:

Google Analytics

Google Analytics helps us measure aggregate website traffic and visitor behavior.

Meta Pixel

The Meta Pixel helps us measure the performance of Facebook and Instagram
advertising and understand visitor activity after interacting with our ads.

You may disable cookies through your browser settings. You may also manage
personalized advertising preferences through the settings provided by Google,
Meta, and other advertising platforms.

Who We Share Information With

We may share limited information only in the following circumstances:

Service providers

We may share information with service providers who help us operate our practice,
website, forms, scheduling systems, email systems, analytics tools, advertising
tools, and communication systems. These providers are permitted to use information
only to provide services to Saratoga Smiles Dentistry.

Legal or regulatory authorities

We may disclose information when required by law, subpoena, court order,
regulatory request, or other legal process.

Business operations

We may use or disclose information as needed to protect our rights, prevent
fraud, maintain security, or operate our practice.

We do not sell personal information. We do not share mobile phone numbers or SMS
consent with third parties or affiliates for marketing or promotional purposes.

Your Choices

You may request access, correction, or deletion of personal information we
maintain about you by contacting us at
info@saratogasmiles.com or
(518) 584-5060. We will respond within 30 days,
subject to legal, healthcare, and recordkeeping requirements.

You may opt out of text messages by replying STOP to any text
message from us.

You may request SMS help by replying HELP or by calling
(518) 584-5060.

You may opt out of email marketing by using the unsubscribe link in any marketing
email.

You may disable advertising cookies through your browser settings or through
advertising platform preference tools.

Children’s Privacy

Our website is not directed to children under 13. We do not knowingly collect
personal information from children under 13 through our website. If we learn
that we have collected personal information from a child under 13 without
appropriate consent, we will delete it.

Security

We use commercially reasonable safeguards to protect the information we collect,
including encrypted website connections and access controls.

No internet transmission or electronic storage system is completely secure.
Please do not submit sensitive medical information through general website forms.
For sensitive medical questions, call our office directly.

Changes to This Policy

We may update this Privacy Policy from time to time. The Effective Date above
reflects the most recent version. Material changes may be highlighted on this
page after they take effect.

Contact Us

Saratoga Smiles Dentistry
6 Carpenter Lane
Saratoga Springs, NY 12866

Phone: (518) 584-5060
Email: info@saratogasmiles.com