Effective: June 13, 2026

This Privacy Policy explains how Saratoga Smiles Dentistry (“we,” “us,” or “our”) collects, uses, and protects information about visitors to saratogasmiles.com and people who contact us through the website, our advertisements, or our office.

This is a general-purpose website privacy policy. It is not our HIPAA Notice of Privacy Practices, which governs how we use and disclose your protected health information as a healthcare provider. You will receive that separate notice at your first visit, and you can request a copy at any time by contacting our office.

What we collect

Information you give us directly — your name, phone number, email address, and any information you provide when you fill out a contact or consultation form on our website, our Meta (Facebook/Instagram) Lead Forms, or by calling our office.
Information collected automatically — IP address, browser type, pages visited, referring URL, and similar technical data via cookies and analytics tools (Google Analytics, the Meta Pixel).
Information from our advertising partners — when you interact with our ads on Facebook, Instagram, or Google, those platforms may share certain limited data with us about your interaction (e.g., that you clicked the ad, submitted a form, or visited a page).

How we use it

To respond to your inquiries and schedule appointments
To send appointment confirmations, scheduling messages, and consultation information by phone, email, or text message (only if you have opted in)
To improve our website and understand which content and ads are most useful to visitors
To measure the performance of our advertising
To comply with legal obligations

Text messaging (SMS)

Mobile information and SMS consent. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. The mobile phone number and consent you provide to receive text messages from Saratoga Smiles Dentistry are used solely to operate our own SMS program (appointment scheduling and reminders, responses to your inquiries, and related practice communications) and will not be sold or shared with any third parties. Reply STOP to opt out, HELP for help. Message and data rates may apply; message frequency varies. See our SMS Terms of Service.

If you provide your phone number and explicitly opt in to receive text messages — for example, by checking an SMS consent box on a Lead Form or contact form — we may send you appointment confirmations, scheduling messages, consultation reminders, and information related to your inquiry. We do not text you marketing or promotional content unless you have separately and explicitly consented to that.

Our text messages are sent through Twilio, Inc., a third-party messaging provider that helps us deliver SMS reliably across carriers. Twilio acts as a data processor on our behalf and processes only the information needed to deliver messages to you. Twilio does not use your information for its own marketing purposes.

You can opt out of text messages at any time by replying STOP to any message you receive from us. For more details about our SMS program, including message types, frequency, costs, and supported carriers, see our SMS Terms of Service.

Cookies, analytics, and advertising tools

We use the following tools to understand site usage and measure ads:

Google Analytics — measures aggregate site traffic and behavior. Governed by Google’s Privacy Policy.
Meta Pixel — tracks the performance of our Facebook and Instagram ads and helps us deliver relevant ads to people who have visited our site. Governed by Meta’s Privacy Policy.

You can disable cookies in your browser settings. You can opt out of personalized advertising via the Digital Advertising Alliance.

Who we share information with

We share information only with:

Service providers who help us operate our practice and website (e.g., our website host, email provider, Twilio for SMS, Google Analytics, the Meta Pixel, and similar). These providers are contractually limited to using your information only on our behalf.
Authorities, when required by law (e.g., subpoena, court order, or regulatory request).

We do not sell your personal information. We do not share your phone number or email with third parties for their own marketing purposes.

Your choices

Access, correct, or delete your data — email us at info@saratogasmiles.com or call (518) 584-5060. We will respond within 30 days.
Opt out of SMS — reply STOP to any of our texts.
Opt out of email marketing — use the unsubscribe link in any of our emails.
Disable advertising cookies — use your browser settings or the Digital Advertising Alliance opt-out linked above.

Children’s privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children online. If we learn we have collected information from a child under 13 without parental consent, we will delete it.

Security

We use commercially reasonable safeguards to protect the information we collect, including encrypted connections (HTTPS) and access controls. No internet transmission is 100% secure; we encourage you to call our office for sensitive medical information rather than send it through online forms.

Changes to this policy

We may update this policy from time to time. The “Effective” date at the top reflects the most recent revision. Material changes will be highlighted on this page for 30 days after they take effect.

Contact us

Saratoga Smiles Dentistry
6 Carpenter Lane, Saratoga Springs, NY 12866
Phone: (518) 584-5060
Email: info@saratogasmiles.com